JOB SUMMARY

This position is responsible for assisting with the City of Acworth’s overall marketing, communications, and social media strategies.

MAJOR DUTIES

• Works closely with the Marketing and Communications Manager to write and coordinate the publication and distribution of marketing and promotional materials, including articles and advertisements, press releases, brochures, fliers, etc.: consult with various city departments regarding program goals and to gather information; create artwork, design and layout of materials; and post and submit materials to city website and social media outlets.
• Designs graphics and web pages for assigned departments; assesses department needs and consistency of the web pages; defines and designs color schemes, fonts, graphics, and other content; updates information and technology as needed; creates original artwork such as graphics, logos, maps, forms, etc.; utilizes a variety of graphic design software and systems; and provides technical support and makes recommendations regarding graphic and web applications and technology.
• Develops quality videos for promotion of city programs, events, and related public information efforts.
• Assists with coordinating special events and activities; creates and implements communications plan for events; designs, produces and publishes publicity materials and articles.
• Updates website content and social media messaging across all City related platforms.
• Gathers and verifies information for City’s publications, e-newsletters, forms, website, flyers, and other related written and printed materials.
• Research promotional products (branded marketing giveaways), maintains an inventory of products on hand, monitors the budget and procures new items as required.
• Establishes and maintains working relationships with a variety of external organizations, including non-profits, community groups, etc.
• Establishes and maintains working relationships with a variety of internal customers and coordinates regular communication with city departments to assist in providing consistent internal and external communications.
• Performs other related duties as assigned.

KNOWLEDGE REQUIRED BY THE POSITION

• Knowledge of marketing and public relations principles.
• Knowledge of Adobe Suite and WordPress.
• Knowledge of social media platforms and current trends.
• Knowledge of computers and job-related software programs.
• Knowledge of budget management principles.
• Skill in planning.  
• Skill in problem solving.
• Skill in interpersonal relations.
• Skill in oral and written communication.

SUPERVISORY CONTROLS

The Marketing and Communication Manager assigns work in terms of very general instructions. The supervisor spot-checks completed work for compliance with procedures and the nature and propriety of the final results.

GUIDELINES

Guidelines include city and department policies and procedures. These guidelines require judgment, selection, and interpretation in application.

COMPLEXITY/SCOPE OF WORK

• The work consists of varied marketing and communication duties.  The variety of tasks to be performed contributes to the complexity of the work.
• The purpose of this position is to coordinate assigned marketing and communications responsibilities. Successful performance in this position contributes to the efficient and effective delivery of communication to the public and coworkers.

CONTACTS                                                       

• Contacts are typically with coworkers, other city personnel, volunteers, community partners, vendors, and the general public.
• Contacts are typically to give or exchange information, resolve problems, and provide services.

PHYSICAL DEMANDS/ WORK ENVIRONMENT

• The work is typically performed while sitting or while intermittently sitting, standing, stooping, bending, crouching, or walking. The employee occasionally lifts light objects, utilizes tools or equipment requiring a high degree of dexterity and distinguishes between shades of color.
• The work is typically performed in an office and occasionally outdoors.

SUPERVISORY AND MANAGEMENT RESPONSIBILITY

This position has no direct supervision over assigned staff.

MINIMUM QUALIFICATIONS

• Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field; or any equivalent combination, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
• Possession of or ability to readily obtain a valid driver’s license issued by the State of Georgia for the type of vehicle or equipment operated.